We initially created Alpe Wealth Management’s branding in March 2019 to align with the St. James’s Place brand at that time. However, with Chris recently taking ownership of the business from his father, it presented the perfect opportunity to reevaluate the branding to align with Chris’s vision.
Chris aimed for a complete transformation in the look and feel of the business, reflecting his focus on young city workers and sports enthusiasts.
After presenting an initial selection of eight logo concepts, it was decided that Chris wanted to incorporate a mountain theme to complement the brand’s name. This choice also symbolized a journey from the previous branding.
The final logo embodies the values and goals of the practice—a modern and resolute outlook, guiding clients through life’s challenges toward their aspirations and success.
