Nick found himself in an exhilarating position as he embarked on the journey of setting up his own Practice after working as an adviser within a larger St. James’s Place Practice. We were delighted to assist Nick during this exciting phase in creating a brand that would propel his new Practice forward.
Hailing from Australia, Nick desired a subtle connection to his heritage within his logo concepts, while also conveying a message of growth and long-term client relationships.
We presented a variety of different concepts for Nick’s consideration. Initially torn between two options, Nick ultimately made a decision that he was extremely pleased with. His final logo choice not only embodied his core values but also subtly linked to his Australian roots.
