We were entrusted with the task of creating a brand for Alex’s established yet aspirational practice, Hamilton Wealth Management. He desired a brand with a ‘private members club’ ambiance – something subtle but instantly recognisable. In particular, Alex emphasised the importance of conveying trust through the logo we were to design.
With these criteria in mind, we presented a selection of eight distinct logo concepts, all of which portrayed a close working relationship between Alex and his colleagues. Alex swiftly identified his favourite option, which happened to align with our preference as well. This chosen logo perfectly met the brief, featuring a strong and identifiable icon that symbolised the close relationship between two parties.
Following some exploration of colour combinations, Alex settled on a sophisticated blend of navy and silver. The resulting brand exudes an air of refinement, fitting seamlessly into the ambiance of a private members club.
