When Mike became a part of the St. James’s Place Partnership, we were entrusted with the task of crafting the branding for his Practice. Mike’s vision was to create an identity that would both align with the new SJP branding and convey his practice’s ability to solve problems and offer clear solutions, as implied by its name.
In response to this brief, we presented a diverse selection of eight logo concepts. To our delight, Mike found himself torn between two favourites and faced the challenging task of choosing between them. After a thorough discussion with us, during which we shared our insights on the concepts, Mike confidently selected a logo to move forward with. He was incredibly pleased with the final result.
